General Entertainment Authority

General Entertainment Authority

The GEA is responsible for organizing and regulating entertainment activities across Saudi Arabia. It oversees major seasonal festivals (Riyadh Season, Jeddah Season), concerts, sporting events, and cultural activities that have transformed the Kingdom's entertainment landscape.

Key Programs

• Riyadh Season — the Kingdom's largest entertainment festival
• Jeddah Season — summer entertainment by the Red Sea
• AlUla Moments — cultural programming in AlUla
• Concert and live event licensing
• Cinema and entertainment venue regulation